INsightS from the wings access team
With a wealth of industry experience, and some success to boot, the Wings Access team are well placed to share their knowledge and insight with you. From how to release your music digitally, to how to find and reach your audience, Wings Access aims to support ambitious independent artists through this content.
CHRISTIAN MUSIC - THE WORLD’s 4th FASTEST GROWING MUSIC GENRE!
Christian & Gospel music is the 5th fastest growing streaming genre in the world in 2024! Over the past five years, the genre has grown 50% stateside and 60% globally 🤯
One of the key reasons for the growth is that the genre doesn’t have one particular “sound” but can complement additional genres and span them…
Welcome Ben Cantelon, OUR new A&R HEAD
Wings Music Group is excited to announce the appointment of Ben Cantelon as Head of A&R. In this pivotal new role, Ben will be responsible for leading the company’s artist liaison and development efforts, working closely with music creators in the UK and around the world to nurture and develop their talents and expand the group’s growing roster.
500 MILLION STREAMS ON WINGS!
This time last year, we did a post celebrating getting to 100 million streams across all the music we’d released in our first couple of years as a company.
In the 12 months since that post, we’ve shifted up through the gears to get to the 500 million landmark
The Power of Being You
Last week I spoke to an artist who’s done an amazing job of building an audience and gaining traction as an independent artist. He’s done so well in fact, that the labels have begun calling. I said he must feel encouraged that he’s attracting that sort of attention but instead of sounding upbeat, he was actually a little disheartened…
Danger! Why It’s Vital Artists Avoid Fake Streams
Fake music streams can be incredibly harmful to artists and the music industry as a whole. It's essential for streaming platforms, distributors, and artists to work together to combat this fraudulent practice and ensure that the music industry remains authentic and sustainable.
Six Tips for Social Media Marketing
9/10 artists I speak to hate self-promotion when it comes to releasing music, and we’re all actually aware of not letting social media take over our lives. However, marketing independent music on social media can be a highly effective way for artists to reach new fans, promote their music, and build their brand. But, it's essential to approach social media marketing strategically to make the most of the opportunities available. Here are some tips on marketing independent music on social media:
The Royal Family: Understanding Music Royalties
Recorded music royalties are an essential source of income for music creators, and understanding how they work is crucial for anyone in the music industry. By understanding the different types of royalties and how they are collected and distributed, music creators can ensure they are being fairly compensated for their work.
Our 5 Top Tips On Budget And Planning For Success
Discover Our 5 Top Tips For Music Artists on Budget and Planning for Success in our latest Insight Article from Wings Founder, Chris Lawson Jones.
What is Metadata and How Can It Help You?
No one got into making music because of the love of, or even the desire to find out the meaning of, Metadata. But what is it?
A Marathon or A Sprint - What Does A Musical Career Look Like?
Before the era of digital music, if you wanted a career as an artist, you basically had to have a record deal. The record companies were the only ones with the cash and connections to help an artist break through in the analogue era. I know this, I was one of those label guys!